[The Modern Marketer] The Making of a Dynamic Digital Marketer With Nikita Luhar

Nikita Luhar is a recent graduate of Cal Poly Pomona with a degree in marketing management. She has gained valuable hands-on experience through internships at DeWinter Group and Vine Cliff Winery, where she developed expertise in social media strategy, branding, and campaign creation. With a strong passion for creative problem-solving and digital marketing, Niki is focused on making an impact as she continues to grow in the field.

Here’s a glimpse of what you’ll learn:

• [2:54] How the supportive environment at Cal Poly Pomona helped Nikita Luhar realize her passion for marketing
• [4:51] Niki talks about her internships and the lessons she learned from those experiences
• [10:26] Ways to stay updated with digital marketing trends and incorporate them into marketing strategies
• [13:10] Niki shares her proudest campaign experience
• [25:18] How leadership roles in college influenced Niki’s approach to teamwork and marketing as a whole
• [30:54] The valuable role of mentors 
• [40:57] Balancing creativity and functionality in marketing
• [43:11] Niki’s advice for young marketers who are just starting internships or first-time roles
• [49:05] The potential of AI in digital marketing and its role in the future

In this episode…

What does becoming a dynamic digital marketer take in today’s fast-paced, ever-evolving landscape? As technology and tools advance, marketers are expected to stay ahead of trends while honing creative strategies that connect with audiences on a deeper level. But how does someone early in her career strike that balance and build a foundation for long-term success?

According to Nikita Luhar, a passionate digital marketer with hands-on experience in social media strategy and creative campaigns, it starts with embracing every opportunity, even the unfamiliar ones. She highlights how balancing internships, leadership roles, and academic work helped her develop time management skills and a growth mindset. These experiences also taught her the value of creativity, adaptability, and resilience — key qualities that helped her navigate the challenges of the marketing world. Niki emphasizes that staying open to new tools like AI while keeping the human element at the forefront is essential for staying competitive in digital marketing.

In this episode of RAW Spotlight, host Felicity Porter sits down with Nikita Luhar to discuss her journey from college to becoming a digital marketer. They talk about how Niki’s leadership roles shaped her approach to teamwork, how she balances creativity with functionality in marketing campaigns, and why adaptability is crucial for success. Niki also shares advice for young marketers on embracing challenges and growing in their early careers.

Resources mentioned in this episode:

• Felicity Porter on LinkedIn
• Emily Au on LinkedIn
• Victor Huynh on LinkedIn
• Ready Artwork
• Nikita Luhar on LinkedIn

Special Mentions

• Cal Poly Pomona
• DeWinter Group
• Vine Cliff Winery
• Sowing Seeds For Life
• Miller Bradford on LinkedIn
• Lydia Chen Shah on LinkedIn
• Canva

Quotable Moments

• “Marketing doesn’t just have to benefit the company, but it should also benefit the people it serves.”
• “First experiences will always get you to more experiences, especially with how much you learn from each one.”
• “As marketers, we need our human brains to actually understand what can work and understand the audience.”
• “College is the perfect time to test out new things, as that is when you’re figuring out what you want to do in life.”
• “Being a leader isn’t just about being at the top; it’s about helping the team grow and unify.”

Action Steps

1. Embrace new experiences willingly, even if they stretch you beyond your comfort zone: Venturing into unfamiliar territories can lead to unexpected growth and learning.
2. Stay updated with social media trends that align with your brand’s audience and objectives: Understanding current trends can significantly enhance the engagement and reach of your marketing campaigns.
3. Cultivate a well-rounded skill set, including creativity and analytical thinking: Nikita Luhar’s balance of creativity and function in her marketing visuals exemplifies why this combination effectively generates compelling content that resonates with audiences.
4. Utilize leadership and teamwork skills to foster a thriving work environment: As shared by Niki, leading a Bollywood dance team taught her valuable lessons in motivating and unifying teams, which is crucial for successful collaborative projects.
5. Adopt a growth mindset and use continuous learning and adaptation as a cornerstone for forward momentum in your career: Learning from every opportunity and preparing for trends like AI can help keep marketers relevant in a changing industry.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.