[She’s Got Hustle] Harnessing the Power of Digital Marketing With Felicity Porter

Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity’s expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.

Here’s a glimpse of what you’ll learn:

• [3:25] Felicity Porter’s journey into digital marketing and as a Marketing Analyst at Ready Artwork
• [7:34] Key skills to have in a digital marketing role
• [9:23] Finding a balance between hard work, persistence, and management
• [11:42] Success stories at Ready Artwork that Felicity is most proud of
• [16:10] Felicity‘s advice for aspiring digital marketers
• [20:09] How sports can teach valuable lessons in dealing with unexpected challenges or failures
• [22:13] Felicity shares her favorite project at Ready Artwork
• [24:30] Felicity’s career and self-development goals
• [26:41] Future trends of the digital marketing industry and how to stay ahead of the curve
• [28:37] Felicity’s top three favorite digital marketing tools

In this episode…

How do you stay ahead in a constantly evolving digital marketing landscape? With new tools and technologies regularly coming into play, marketers must continuously adapt and think strategically. What does it take to keep up and thrive in such a rapidly changing field?

According to Felicity Porter, a digital marketing strategist, success begins with adaptability and long-term thinking. She emphasizes the need to stay informed about industry trends, such as AI and personalization, while always looking for improvement opportunities. Felicity’s innovative approach to problem-solving has led her to major wins, including a campaign that saw over 200% year-over-year growth, proving the power of thinking outside the box and staying resourceful.

In this episode of RAW Spotlight, host Emily Au sits down with Felicity Porter, Marketing Analyst at Ready Artwork, to discuss the strategies behind her success in digital marketing. Felicity shares how she stays ahead of industry trends, the importance of balancing strategy with execution, and the tools she relies on to deliver powerful results for clients. Felicity also advises aspiring marketers on how to kickstart their careers.

Resources mentioned in this episode:

• Felicity Porter on LinkedIn
• Ready Artwork
• Emily Au on LinkedIn
• Victor Huynh on LinkedIn

Special Mentions

• Cal Poly Pomona
• Future Business Leaders of America (FBLA)
• ActiveCampaign
• Semrush
• Klaviyo
• Google Analytics 4

Quotable Moments

• “I’ve always had that drive to be someone that learns something new or seeks out information or new activities.”
• “We’re not here for short-term growth. We’re here to help businesses achieve their full potential or beyond that.”
• “Marketing, especially digital, is changing daily… there’s always something new to learn.”
• “The perseverance you learn in sports can condition your mindset to apply to your work overall.”
• “By keeping track of industry changes… we maximize the potential for our clients and the agency.”

Action Steps

1. Start early in exploring potential career paths and gaining experience through internships: This proactive approach ensures you build a solid foundation and discover your true interest in the field.
2. Adopt a growth mindset in both personal and professional life: Felicity Porter’s equestrian pursuits teach resilience and the importance of continuous learning, a key principle for adapting to the ever-changing digital landscape.
3. Balance strategic planning with on-the-spot problem-solving: This dual approach allows for agility in marketing campaigns, often leading to significant success for clients.
4. Stay informed about the latest digital marketing tools and trends: As the industry evolves, it is crucial to stay updated on tools like SEO platforms and analytics software.
5. Embrace creativity and strategic innovation when encountering challenges: Felicity’s success in conceptualizing and executing a new client campaign was partly due to thinking outside the box, leading to considerable growth for the client.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.