Emily Au x Victor Huynh: SEO Mastery Summit 2025 – Day 3 Insights

PodCast | Mar 19, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[3:17] How B2B businesses can leverage YouTube for personal branding
[3:40] Why video velocity matters—posting two videos per day for trust and engagement
[10:52] AI SEO: How to rank within AI platforms like ChatGPT and Claude
[11:04] The key to AI optimization—answering search queries for visibility
[14:10] B2B lead generation—rethinking reviews and when to ask for them
[18:53] Marketing automation—when to keep the human touch and avoid over-automation

In this episode…

On Day 3 of SEO Mastery Summit 2025, Victor Huynh and Emily Au explored YouTube for personal branding, AI SEO, and B2B lead generation—key topics shaping the future of digital marketing.

A major takeaway? YouTube velocity is key for building personal branding and trust. Posting two videos per day increases touchpoints, strengthens credibility, and makes it easier for prospects to do business with you. The key? Don’t overthink it—consistency matters more than perfection.

AI SEO is also emerging as a game-changer. Search engines aren’t the only platforms to optimize for anymore—large language models (LLMs) like ChatGPT and Claude are becoming critical discovery tools. The goal isn’t just ranking on Google but ranking within AI platforms by answering user queries effectively.

For B2B lead generation, reviews are often overlooked. The best time to ask? Throughout the customer journey. Building a systemized review process helps scale feedback collection and ensures account managers know exactly when and how to ask for reviews.

Resources mentioned in this episode:

Quotable Moments

“People do business with people.”
“So it’s not only about search engine optimization anymore now it’s like, you know, LLM optimization.”
“Your competitor gave me testimonials videos and it was very relatable so I went with them instead of you.”
“Don’t automate just because of automating.”
“We’re all salespeople. Everything we do involves sales.”
“AI content software – you’ve gotta be careful about it.”

Action Steps

Prioritize video velocity – Publish content consistently on YouTube without overthinking perfection. More videos mean more trust, visibility, and opportunities to engage with prospects.
Optimize for AI search – Beyond Google, ensure your content is structured to rank on AI-driven platforms like ChatGPT and Claude by answering common queries effectively.
Systemize your review process – Integrate review requests throughout the customer journey to build credibility and encourage consistent, high-quality feedback.
Use automation wisely – Automate where it improves efficiency, but maintain human touch where relationships and trust-building matter most.
Stay adaptable – SEO, AI, and content marketing are always evolving. Continuously test, refine, and adapt your strategies to stay ahead.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.