Rising Through the Ranks: How To Thrive in Digital Marketing With Felicity Porter
Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity’s expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.
Here’s a glimpse of what you’ll learn:
- [2:22] Felicity Porter shares how she landed a full-time role at Ready Artwork after her internship
- [3:00] Why Felicity decided to pursue marketing
- [7:18] How collegiate marketing classes and internships prepared Felicity to handle real-world marketing challenges
- [9:41] The value of teamwork in marketing
- [10:42] Felicity’s career progression from intern to Marketing Analyst at Ready Artwork
- [11:45] What does a marketing analyst do?
- [14:32] Felicity’s advice to anyone starting a career in marketing
In this episode…
Breaking into the world of digital marketing can be both exciting and daunting. With so many tools, strategies, and evolving trends, how does anyone survive and thrive in this dynamic industry? What does it take to rise through the ranks and make a lasting impact?
According to Felicity Porter, an emerging talent in digital marketing, adaptability is key to thriving in the industry. She emphasizes that being open to learning and embracing new tools is essential for overcoming challenges and seizing opportunities in the fast-paced digital landscape. Felicity also highlights the importance of persistence, noting that success in digital marketing isn’t just about mastering technical skills but about maintaining the determination to navigate setbacks and continuously improve. Her journey from intern to marketing analyst demonstrates how a willingness to learn and a problem-solving mindset can rapidly advance your career.
In this episode of RAW Spotlight, Felicity Porter, Marketing Analyst at Ready Artwork, is interviewed by Chad Franzen of Rise25 about how to start and advance a thriving career in digital marketing. They discuss the importance of starting early, the role of persistence in career development, and the power of leveraging data for effective decision-making.
Resources mentioned in this episode:
Special Mentions
Quotable Moments
- “Being adaptable — I think it was really important to yield that perseverance and challenge yourself.”
- “It made me question, is this valuable? Is this going to be effective?”
- “There can be a hundred tools available to you as a marketer. It’s important to have that problem-solving skill to leverage those tools effectively.”
- “You may not find the right marketing place for you right away, so it might take some time, but once you get lucky, you get lucky.”
- “Being persistent makes you a better candidate — you must keep up, or you’ll quickly lose that competitive advantage.”
Action Steps
- Start early in your chosen field to discover your interests and fine-tune your career path: Getting hands-on experience as soon as possible helps identify what aspects of a field excite you and where you excel.
- Embrace adaptability in your professional life to navigate company changes and industry shifts: Flexibility allows you to stay relevant and take on new challenges, enhancing your career growth potential.
- Dive into hands-on learning experiences that mirror real-world situations: Practical application of theories and strategies cements knowledge and prepares you for actual job demands.
- Develop a problem-solving mindset to leverage available tools effectively: Approaching tasks with the goal of finding solutions cultivates innovation and efficiency in your workflow.
- Be persistent in powering through marketing challenges and learning curves: Staying determined in the face of adversity drives personal improvement and keeps you competitive in the dynamic marketing industry.
Sponsor for this episode…
This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.
At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.
To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.
