READY ARTWORK X
GOMONROVIA
Public Sector
The City of Monrovia launched GoMonrovia, a cutting-edge transportation initiative integrating Lyft, Lime bike-share, and dial-a-ride services. To ensure the program’s success, the city partnered with Ready Artwork to develop impactful branding and promotional materials that would resonate with the community, drive adoption, and enhance visibility.
THE ASK
The City of Monrovia partnered with a Ready Artwork to launch GoMonrovia, aiming to establish a strong brand identity, generate citywide excitement, and drive community engagement with the new transportation services.
THE SOLUTION
Ready Artwork delivered a multi-faceted approach to meet the city’s needs:
Branding: Crafted a vibrant and cohesive visual identity that reflected the program’s multi-modal and community-oriented focus.
Station Domination: Ready Artwork created high-impact visuals for transit hubs and strategic floor decals in high-traffic areas to enhance GoMonrovia’s visibility and guide commuters to the program’s features.
Flag and Street Banners: Designed eye-catching banners installed throughout Monrovia’s streets to build anticipation and familiarity with the program.
THE RESULTS
In 2018, the City of Monrovia launched GoMonrovia, a transportation initiative integrating Lyft, Lime bike-share, and dial-a-ride services. To ensure its success, the city partnered with Ready Artwork to develop a cohesive branding strategy and promotional materials, including station visuals, floor decals, and street banners. These efforts boosted awareness and excitement, resulting in strong community engagement and adoption of the program, making GoMonrovia a local success and showcasing the impact of collaboration between the city and local businesses.
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