Emily Au x Victor Huynh: Partner’s Dialogue #2

PodCast | Mar 14, 2025

Co-Founder's Talk with Emily & Victor from Ready Artwork, a web design marketing agency in Monrovia, California

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[3:20] Victor Huynh talks about the biggest challenges in growing Ready Artwork
[5:06] How expanding from web design to website marketing helped Ready Artwork stand out
[7:59] Key factors businesses should consider when investing in custom website design
[9:46] How B2B businesses can use Shopify for operations
[20:46] Common mistakes businesses make when customizing a website
[26:02] The value of paying for expert knowledge and shortening the learning curve

In this episode…

Scaling a business in the ever-evolving digital marketing space is no small feat. From financial roadblocks to shifting industry trends, entrepreneurs must constantly adapt to stay competitive. What are the key lessons learned from growing a small startup into a full-service web design and marketing agency?

According to Victor Huynh, a seasoned digital strategist, one of the biggest challenges in scaling a company is navigating financial constraints while keeping up with technological advancements. He highlights how Ready Artwork started as a print design business before pivoting to web development and marketing, leveraging existing expertise to evolve. Victor also emphasizes the importance of choosing the right website platform — WordPress for customization and Shopify for scalability — tailoring solutions to meet diverse business needs.

In this episode of the RAW Spotlight, Emily Au and Victor Huynh, CEO and Head of Digital Strategy at Ready Artwork, discuss the challenges of scaling a web design company. They dive into the importance of investing in custom website design, how website marketing services helped them grow, and key considerations when selecting between Shopify and WordPress. Victor also shares insights on future-proofing a website and the biggest leadership lesson he’s learned along the way.

Resources mentioned in this episode:

Quotable Moments

“The biggest challenges were kind of figuring out the unknown step-by-step in real-time.”
“Each time we pivoted, we took our existing knowledge and used it to help us develop the next product offering.”
“You actually get stronger as you evolve forward and then also rely on your legacy knowledge.”
“One of the biggest things we see is where people typically build a website and let it slowly die.”
“As soon as you can afford it, pay for expert advice — pay for other people’s knowledge.”

Action Steps

Continuously adapt to market changes: Staying ahead of industry trends ensures your business remains competitive and relevant in a fast-evolving landscape.
Invest in custom website design: A well-structured, tailored website enhances the user experience, builds brand credibility, and drives conversions for long-term growth.
Leverage data-driven insights for marketing: Using tools like Google Analytics helps businesses optimize campaigns, track user behavior, and improve decision-making.
Prioritize future-proofing your website: Regular updates and strategic planning prevent website obsolescence, maintaining strong SEO and user engagement over time.
Seek expert guidance when scaling your business: Learning from industry leaders and investing in professional advice accelerates growth while minimizing costly mistakes.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.