Driving Growth: How To Transform Ideas Into Market Success With Augustin Leung

Augustin Leung is the Owner and President of Brooks Street Consulting, a go-to-market product company. As a veteran of the transportation industry, he began his career in the automotive aftermarket sector before working in high-tech manufacturing, supporting clients like Thomas Built Buses and Ferrari. With more than a decade of experience in vehicle safety, Augustin has held executive positions and served on safety committees shaping strategies for passenger and pedestrian safety.

Here’s a glimpse of what you’ll learn:

• [3:06] The steps for launching a product idea into the market
• [5:35] Augustin Leung’s most challenging and rewarding project — and what he learned from the experience
• [8:06] Balancing product technical requirements with user needs
• [10:27] How Augustin conceptualizes and builds innovative safety products
• [14:02] Elements of an effective marketing campaign in the transportation industry
• [19:49] Augustin explains how he adapts his product developments to market trends
• [22:27] Augustin’s inspiration to pursue a career in transportation
• [31:19] The value of Veteran Affairs programs

In this episode…

Bringing a product to market requires more than simply generating an idea, developing it, and launching it to the public. There are crucial components that determine how the market will respond and the product’s overall performance. How can you ensure your product is ready for launch?

Go-to-market specialist Augustin Leung states that all products must serve a purpose, whether solving a problem or simplifying a task. After identifying the purpose, you must position your product’s benefits and features to consumers through a strong sales and marketing strategy. Technical products require a more in-depth process of adhering to market requirements for development, engineering, quality control, manufacturing, and delivery while aligning with user needs. Once you launch the product, you must update it consistently to adapt to market trends and changing customer demands.

Tune in to this episode of RAW Spotlight as Victor Huynh welcomes Augustin Leung, the Owner and President of Brooks Street Consulting, to talk about product go-to-market strategies. Augustin describes his vast experience developing and launching products in the transportation industry, how he conceptualizes and builds safety products, and the technical aspects of product launches.

Resources mentioned in this episode:

• Victor Huynh on LinkedIn
• Ready Artwork
• Augustin Leung on LinkedIn 

Quotable Moments:

• “The essential point of a product is it has to serve a purpose. There has to be a problem.”
• “Salespeople need to have the credit because if they sell it right, then the product works.”
• “You’ve got to stay on top of politics, legal, social media, trends, jokes, every aspect to be successful in product management.”
• “I wish I had chased more certifications and continued that education more frequently.”
• “We rise together; when the tide goes up, we all go up together.”

Action Steps:

1. Engage with mentors and seek continuous learning opportunities to gain diverse skills: Establishing mentor-mentee relationships can accelerate professional growth as one learns from others’ experiences.
2. Stay current with technological advancements and regulatory changes in the industry: Being informed about trends ensures products and services remain relevant and compliant.
3. Attend industry-specific trade shows and marketing events to network and stay informed of market needs: These events are critical for understanding consumer demands and aligning product offerings.
4. Develop marketing strategies that resonate with the target audience by deeply understanding their preferences and behavior: Tailored marketing can significantly improve product adoption and customer satisfaction.
5. Volunteer time for community involvement and support local businesses and veterans seeking employment: Community engagement and helping veterans transition can lead to positive social impact and a stronger local economy.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.