Cutting-Edge Strategies for B2B Success With Emily Au

Emily Au is the Co-founder and the Marketing Director of Ready Artwork, a digital marketing agency dedicated to B2B services. The agency was originally founded as a graphic design partnership by Emily and Victor Huynh while they were in college and has since evolved into a full-service provider. Emily graduated in 2003 and immediately transitioned her freelance work into a thriving business that adapts to the ever-changing digital landscape. Emily specializes in UI/UX design and believes in continually learning and staying flexible in the industry.

Here’s a glimpse of what you’ll learn:

• [1:50] Emily Au shares the founding story of Ready Artwork
• [3:39] How Ready Artwork’s vision has evolved over two decades
• [5:20] The importance of UI/UX design in today’s digital business world
• [6:30] Common UI/UX mistakes businesses make
• [8:26] How Emily’s graphic design background shaped her approach to digital marketing
• [12:10] Balancing creativity and business objectives
• [16:14] Emily’s advice to anyone wanting to start a digital marketing agency

In this episode…

Many businesses struggle to stay ahead in today’s fast-paced digital landscape. As the world of B2B marketing continues to evolve, staying updated with the latest strategies is crucial to ensuring your brand remains competitive. What key elements can drive your business to success in this dynamic environment?

According to Emily Au, a seasoned digital marketing expert, being adaptable and continually learning are the keys to thriving in the B2B space. She highlights the importance of balancing design principles and business objectives to create solutions that address client needs. Whether optimizing typography for digital platforms or integrating the latest tools and trends, Emily emphasizes that maintaining flexibility and a commitment to innovation ultimately leads to impactful results.

In this episode of RAW Spotlight, Emily Au, Co-founder and Marketing Director of Ready Artwork, is interviewed by Chad Franzen of Rise25 to discuss cutting-edge strategies for B2B success. Emily shares how Ready Artwork has evolved over the years to meet the changing needs of its clients, the significance of UI/UX design in driving engagement, and why adaptability is essential in the ever-changing digital marketing landscape.

Resources mentioned in this episode:

• Emily Au on LinkedIn
• Victor Huynh on LinkedIn
• Ready Artwork
• Chad Franzen on LinkedIn
• Rise25

Quotable Moments

• “It was very humbling to me as a young designer… like, my design is affecting people in the community here, right in downtown LA.”
• “The experience of a customer coming to your website will drive an emotion, attachment, and engagement.”
• “Typography is very important. If you’re going to give them a paragraph edge to edge, no one’s going to read it. So, what’s the point?”
• “Whatever’s the standard today may not be the standard tomorrow.”
• “But we’re really solving that issue that the clients have, right? Sometimes, they may not even be aware that they have a problem.”

Action Steps

1. Embrace continuous learning in your field: It’s imperative for staying relevant in rapidly changing industries and for fostering growth and adaptability.
2. Prioritize UI/UX design in your digital strategy: A user-friendly interface can significantly impact customer retention and conversion rates.
3. Understand your audience’s platform preferences: Tailoring experiences to mobile or desktop users enhances engagement and meets customer expectations.
4. Incorporate effective typography across branding materials: Clear, legible, and visually appealing text improves communication and brand perception.
5. Stay open to change and flexible in business operations: Flexibility allows you to pivot when necessary and meet evolving market demands.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.