Emily Au x Victor Huynh: SEO Mastery Summit 2025 – Day 2 Insights

PodCast | Mar 17, 2025

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Here’s a glimpse of what you’ll learn:

[3:02] Why YouTube should be incorporated into your B2B strategy
[5:58] Leverage YouTube for B2B businesses to engage prospects and build trust
[9:26] What’s a backlink and why is it important for SEO?
[15:32] Use the jobs-to-be-done framework to create effective content
[22:05] The potential mass ban on AI content and why strategic AI use is important

In this episode…

On Day 2 of the SEO Mastery Summit 2025, Victor Huynh and Emily Au gained valuable insights on backlinks, YouTube marketing, and AI content—three areas that are transforming the digital landscape.

One of the biggest takeaways? Backlink strategy isn’t just about quality—it’s about velocity and consistency. Businesses often focus too much on high-quality backlinks while overlooking the importance of building links at a steady, sustainable pace.

They also explored YouTube as a social media platform, not just a video host. Many marketers focus on vanity metrics like views and subscribers, but real success comes from engagement, relationship-building, and strategic content. Plus, YouTube can be a powerful B2B tool when used correctly.

Finally, the conversation around AI content is heating up. Understanding how AI works, how to use it strategically, and the ongoing battle between AI detection and making AI content undetectable is crucial for digital marketers.

At SEO Mastery Summit 2025 in Vietnam, Emily Au and Victor Huynh had the opportunity to learn directly from top industry experts. A key takeaway? Marketing teams and business owners must move beyond traditional tactics and embrace AI, automation, and video-driven strategies to remain competitive.

Resources mentioned in this episode:

Quotable Moments

“If you’re unsure of what works better for your younger accounts, you can, you know, do some a/b testing.”
“The biggest takeaway is that there’s a big push by Google to flag, watermark, to mark what content online is actually coming from AI.”
“AI content software – you’ve gotta be careful about it.”

Action Steps

Incorporate YouTube into your B2B strategy – Use video content to put a face to your brand, engage with prospects, and build trust. Consistent, valuable content can position you as an industry leader and strengthen relationships with potential clients.
Prioritize relevant backlinks – Focus on building links that align with your industry and the topics you cover. A strong backlink profile should enhance your authority and support your overall content strategy, not just add numbers.
Be strategic with AI – Don’t just copy and paste AI-generated content. Use AI as a tool to enhance efficiency, but always refine, personalize, and ensure content aligns with your brand voice and audience needs.

Sponsor for this episode…

This episode is brought to you by Ready Artwork, where we deliver uniquely tailored B2B digital marketing services to facilitate the long-term growth of your business.

At Ready Artwork, we combine data-driven insights with innovative design to help your business thrive in the digital age. From SEO and digital advertising to web development and email marketing, we have experts who help companies uncover growth in unexplored and extraordinary ways.

To learn more, visit readyartwork.com or get a free proposal. Let Ready Artwork discover your full potential.